You’ll be scored based on the following key areas:
Brand Awareness
Your brand is the cake batter that binds together all the ingredients of your customer's hearts and minds. Just as the perfect recipe creates a delicious cake when followed, your brand must be a reflection of the values and vision that make your company truly unique. And just like a cake, a strong brand takes time to rise, so take the time to create a recipe that is both sweet and memorable.
Engagement
Just like a baker carefully measures ingredients and follows a recipe to bake a cake, businesses win when they authentically listen and engage with their audience. A clear content strategy, much like a well-written recipe, is crucial for crafting the perfect message for the right people in the right way, and delivering it in the right sequence. And, like a cake that is perfectly baked, businesses that are able to engage their audience in the right way will be sure to rise to the top.
Conversion
Conversion is like baking a cake, it takes a combination of ingredients and the following the right recipe in the right order to achieve the desired outcome. Are your marketing efforts resulting in a clear return on investment for the business? Like a baker who tests different recipes and makes adjustments to create the perfect cake, high converting marketing requires consistency across channels, testing, pivoting and follow-up to get the desired results.
How it works
Like a recipe that is easy to follow yet produces a delicious cake, this scorecard was designed to be simple yet effective in identifying areas where your marketing could use some improvement. It's a tool that guides you through the process of evaluating your marketing efforts, much like a chef would follow a recipe to make a cake.
Answer 18 yes/no questions
These questions will help us pinpoint your marketing strengths and weaknesses.
Receive your results
Your answers are then fed into an algorithm to produce your final score. Once you've completed the questionnaire, your results will be ready to view immediately and it will be emailed to you.
Action steps
We will provide action steps based on your score to help you improve your marketing efforts,.
